NEW YORK — Following its announcement late last week that it has partnered with Elizabeth Arden Inc. to license beauty products for its Rocawear brand, Iconix Brands Group announced several additional licenses yesterday. Iconix has granted a multi-year master license for its London Fog brand in mainland China to New Foundations, a Beijing-based real-estate development and retail company. In addition to manufacturing and distributing London Fog apparel, accessories and lifestyle products, New Foundations plans to open more than 100 stores and shop-in-shops, including several larger flagship stores, across the country over the next five years.
To distribute its Op apparel and accessories in Europe, Iconix has partnered with Mint Apparel. Although the surf-oriented brand will be distributed exclusively in Wal-Mart within the U.S., Mint will distribute Op in specialty stores, surf shops and department stores in Europe.
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