The flash-fashion Web site is dropping the travel category, phasing out kids’ and exiting the men’s business. The moves are meant to free the site from distractions, so it can focus on women’s fashion and its core mainstream and aspirational female customers.
Founder and chief executive officer Paul Hurley said Tuesday that he has hired Bob Rosenblatt as president of Ideeli. Hurley will move up to the chairman’s suite, where he’ll formulate the company’s broader vision and long-term strategy, while Rosenblatt will oversee day to day operations, identify ways to drive corporate growth and improve the shopping experience.
Rosenblatt was group president and chief operating officer of Tommy Hilfiger, president of HSN, and senior vice president and chief financial officer of Bloomingdale’s.
“We want to focus on things we can win in the long run,” said Hurley. “The most successful business models are very focused.”
The changes to the site will “add a lot of incremental sales,” Hurley said, declining to be more specific.
“We think there’s a $1 billion business to build here,” he added. Ideeli.com’s sales volume in 2011 was $100 million to $200 million. Hurley declined to give a 2013 estimate.
Many flash-sale sites were born during the recession, when merchants had excess inventory and blanched at the idea of selling it to odd lots and retail outlets. Ideeli buys some merchandise outright, which means it is ready to ship to consumers from the company’s New Jersey warehouse. Other goods it takes on consignment. Labels sold on Ideeli include Desigual, Vince Camuto, Calvin Klein, French Connection and Badgley Mischka.
With excess product and financially stretched shoppers looking for good deals, the recession was good for the flash-sale business. Now inventories are getting tighter. Ideeli would like to control its own destiny and not have to always wait for overruns. “When we want to broaden our assortment of private label, we’re able, from a vertical standpoint, to address that. We have this amazing infrastructure to use. Rob had responsibility over sourcing [at Tommy Hilfiger]. He did a lot of things in the factories.” Hurley said private label at Ideeli accounts for about 30 percent of sales.
Ideeli never claimed to be a purveyor of high-end products. Hurley said he deliberately avoided the upscale moniker. “It’s harder at the high end,” he said. Other flash sites have built themselves around “luxury discounts,” he said, “and that is not a scalable model. We have a much larger target market of lower-end shoppers.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)