A quirky product that calls to mind Daft Punk is the latest success in beauty devices at retailers Ulta, Wal-Mart and Walgreens.
The illuMask Anti-Acne Light Therapy Mask and illuMask Anti-Aging Phototherapy Mask shipped into mass doors in February. According to illuMask parent company La Lumiére, some chains have sold out initial shipments. Wal-Mart is boosting distribution to 4,200 doors from 3,000. Target, as part of its upgraded skin-care presentation, has moved up its launch date for the product to May 1 with a commitment for a two-month endcap.
“What makes this product different is its price and the fact you don’t have to hold the device to your face [as is required with many products in the luxury market],” said Jay Tapper, founder and chief executive officer La Lumiére. IlluMask’s patented design allowing for “wearable” treatments isn’t the first twist on traditional products for Tapper. The entrepreneur and inventor transformed other categories including toothbrushes with The Spinbrush and home draught beer with Tap King.
With a suggested retail of $30 for 30 uses, illuMask is significantly less expensive than upscale devices, such as the Tanda Clear+ Acne Treatment model, which retails on HSN for $195.
IlluMask’s design incorporating glasses affixed to the mask offers hands-free use. “I wanted to create a device that would give everyone the opportunity to experience advanced skin-care technology from the comfort of his or her home,” said Tapper.
The masks are designed to distribute precise LED light waves evenly across the face during daily 15-minute treatments with red and blue light to treat and prevent acne and redness and infrared to stimulate skin-cell turnover and regeneration.
“The illuMask treatments are based on the same technology you’d get from a dermatologist, but are designed for safe and easy use at home,” said Z. Paul Lorenc, a board-certified plastic surgeon who conducted clinicals on the tools.
Sales of at-home beauty devices across all markets exceed $800 million across all retail channels, according to research from Kline & Co. Sales of beauty tools within the mass market are growing at double-digit rates, according to retail buyers. Light therapy devices are a newer entry into the mass market, and join a growing category comprised of power cleansers, hair-removal appliances, hair-growth tools and electronic facial toners. So powerful is the potential of the category that Target’s new beauty departments have a special device area. Ulta executives called at-home beauty tools a category with “tremendous potential.”
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The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
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“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)