ART AND COMMERCE: Calvin Klein Inc. is collaborating with British artist Martin Creed for an event to showcase its spring 2008 offering at London's new underground venue P3 on Monday. Creed, the 2001 Turner Prize winner, conceived the concept for the night, which will include looks from various Calvin Klein labels within his installations and an orchestral feature. The labels on display will include Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Swimwear. Naomi Watts will be a co-host with CKI creative directors Francisco Costa, Italo Zucchelli and Kevin Carrigan, as well as its president and chief operating officer, Tom Murry.

REEBOK THINKS PINK AND YOUNG: As the official global footwear and apparel sponsor of the 2008 Avon Walk Around the World for Breast Cancer, Reebok has tapped actress Brittany Snow in an effort to increase breast cancer awareness in younger women. The active company is also adding lifestyle pieces to its Pink Breast Cancer Awareness line to help engage younger women. "Unfortunately, many people think this disease only affects older people," said Reebok's global director of women's sport, Marcy Schwam. "We hope this will help make younger women more aware." Reebok will donate up to $500,000 to breast cancer-associated nongovernmental organizations from proceeds of the line's global sales.

HOLLYWOULD HIRE: Francesca Traldi has been named director of marketing for Kellwood Co.'s Hollywould brand. She is responsible for executing brand strategies and implementing marketing and communication initiatives for the contemporary brand, known best for its shoe collection. Traldi started Monday. Most recently, she was vice president of marketing and communications for Tocca LLC. Prior to that, she was worldwide communications and public relations director for Aeffe SpA and worldwide p.r. director for the Loro Piana Group. Based in New York, Traldi reports to Laura Vazquez, president of Hollywould, and Holly Dunlap, the brand's founder and creative director.

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