FIRST LOOK: First Exposure, a new London trade show that runs for two days, starting Monday, is aiming to shake up the traditional exhibition model. Besides showcasing future collections from 20 brands new to the U.K., including New York designer Nicholas K, accessories line Bijules NYC and ventures such as Trig, the online networking site and magazine, the boutique show will open a temporary store where customers will be able to buy the exhibitors' current collections and products. "With technology today, nothing is a secret anymore — everything is available all the time,' said Raoul Shah, the event's founder and chief executive of the public relations firm Exposure, which operates in London, New York and San Francisco, adding that the show and store will be open to buyers, consumers and media alike. Shah said he planned to launch a New York version of the show in January or February, to bring little-known U.K. brands to the U.S.

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