PARIS — Hot off the press is Aépure, a new beauty concept store selling solely independent brands from around the globe. It was opened on Paris’ Left Bank Thursday.
Located at 35 Rue Guénégaud in the heart of the sixth arrondissement’s gallery district, the 1,200-square-foot selling space has a magazine theme that’s evident throughout, from the stacks of actual magazine paper serving as podiums (five tons, in fact, were delivered to the store for that purpose) to the articlelike explanations of each brand lining the walls.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)