The mass market’s power beauty players — Johnson & Johnson, Coty and Alberto Culver — expect their star brands to heat up sales with several key launches planned for 2011: Neutrogena Naturals, Sally Hansen Nail Strips and Nexxus ProMend, respectively.
Making a play for the naturals market is Neutrogena, which said that despite the category’s existence in drugstores for more than 10 years, an opportunity exists in targeting the consumer who isn’t pleased with what’s on shelves.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)