By and  on December 10, 2010

The mass market’s power beauty players — Johnson & Johnson, Coty and Alberto Culver — expect their star brands to heat up sales with several key launches planned for 2011: Neutrogena Naturals, Sally Hansen Nail Strips and Nexxus ProMend, respectively.

Making a play for the naturals market is Neutrogena, which said that despite the category’s existence in drugstores for more than 10 years, an opportunity exists in targeting the consumer who isn’t pleased with what’s on shelves.

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