NEW YORK — Since its acquisition by Gap Inc. in January, Intermix hasn’t wantonly expanded or transformed into a collection of lower-priced brands, as some retail experts predicted. In fact, the opposite has happened. Intermix is strengthening its designer and luxury assortments, expanding units and upgrading store design using high-end materials and furniture and the inclusion of original art. It’s also giving stores a more localized focus, working on a men’s collection and preparing for international expansion.
“Faster, big growth would dilute the brand,” said Khajak Keledjian, chief executive officer of Intermix. “We’re really refining the brand.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)