MILAN — “Culture, Digital, Data: Unified Commerce” is the title of the fifth edition of digital summit Decoded Fashion Milan, which will take place at the Talent Garden Milano Calabiana on Nov. 14 and 15.According to Francesco Bottigliero, chief executive officer of e-Pitti, the digital arm of Pitti Immagine, which organizes the event, the upcoming edition of Decoded Fashion Milan “will embrace a new philosophy. While in the past we discussed about multichannel and omnichannel as the new frontiers of retail, we now consider a new paradigm — the unified commerce. In particular, we will see how innovative groups are breaking the boundaries among different retail environments in order to provide customers with a unified shopping experience.”Unified commerce is a business model based on the perfect integration of retail processes to provide, at the same time, full transparency of consumers on the back-end and a seamless customer experience on the front end.In addition, in order to put the focus on a wide, multicultural scenario, Decoded Fashion Milan will see the participation of a larger number of international speakers.Among the speakers will be Ajlan Nihat Gun, vice president of Al Tayer Retail digital commerce; Levi Strauss & Co. Europe vice president brand marketing Anit Van Eynde; Russian retailer Tsum's chairman Andrea Schmeidler; Jennie Baik, ceo and cofounder of U.S. online shopping destination Orchard Mile, and Riccardo Pozzoli, cofounder and ceo of The Blonde Salad.About 550 fashion and digital experts are expected to attend Decoded Fashion Milan, which will also enable start-ups to meet investors and representatives from several fashion and retail groups through the Mentorship and Investor Hub program.In addition, during the two-day event, four new ventures will have the chance to present their projects.E-Pitti, which closed its fiscal year in September 2017 with revenues of 1.6 million euros, up 5 percent compared to 2016, continues to grow its digital service available for the exhibitors of the Florence-based Pitti Uomo, Pitti Bimbo and Pitti Filati trade shows.During the spring 2018 season, 1,355 brands made their collections accessible to buyers on the e-Pitti online platforms and these were surfed by certified retailers coming from 109 markets.“Thanks to e-Pitti, we managed to increase by 15 percent the total number of buyers who had access to the collections presented by our exhibitors during the latest sales season,” Bottigliero said.The digital company also increased the business of its Ready-to-Order app for iPad designed to collect orders, which, during the spring 2018 sales campaigns, registered transactions with a total value of 4.5 million euros.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim