By  on June 30, 2008

Lingerie continues to be a die-hard category in the midst of a credit crunch, a bleak retail environment and the biggest drop in consumer confidence in 16 years.

Industry executives familiar with the economic recessions of the early Seventies, late Eighties and early Nineties are fond of comparing the impulse-buy of a sexy-looking bra and panties to that of a lipstick or nail polish, because of their fashionable yet inexpensive appeal.

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