Bergdorf Goodman is what it is today largely because of Ira Neimark.
In 1975, Neimark became chairman and chief executive officer of Bergdorf’s when the store had sagged to second-rate status and was overshadowed by Bloomingdale’s, Saks Fifth Avenue and Barneys New York. But Neimark, with a strong team and a clear vision, was able to transform Bergdorf’s into a world-class bastion of luxury labels and prestigious designer collections. Its reputation hasn’t wavered since he retired from the store in 1992.
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