NEW YORK — Iro, a French brand with a presence in high-end specialty stores, last week unveiled its first U.S. outpost, a 2,000-square-foot flagship at 450 Broome Street and the corner of Mercer Street. It is expected to do $3 million in annual sales.
“America is a big story for us,” said Laurent Bitton, who founded the label with his brother Arik. “By 2015 we hope to reach 20 stores.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)