By  on April 3, 2013

NEW YORK — Iro, a French brand with a presence in high-end specialty stores, last week unveiled its first U.S. outpost, a 2,000-square-foot flagship at 450 Broome Street and the corner of Mercer Street. It is expected to do $3 million in annual sales.

“America is a big story for us,” said Laurent Bitton, who founded the label with his brother Arik. “By 2015 we hope to reach 20 stores.”

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