During Facebook’s recent quarterly earnings call with investors, founder Mark Zuckerberg said the social media giant would begin expanding Facebook Messenger to more businesses after testing with companies such as Uber and Everlane. This type of commerce, sometimes referred to as c-commerce, (for chat-based commerce), allows business to interact directly with customers through a messaging service.
Some, like Beerud Sheth, say it’s the future of retail. Sheth is the founder Teamchat, a smart messaging coordination technology that recently hosted a discussion with San Francisco developers on the future of chat-based commerce. Here, Sheth shares why the tech world is abuzz with this new approach to retail — and why, in a way, it’s a return to retail’s person-to-person origins.
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