Isaac Mizrahi has a new way to connect with his customers: the Isaac Mizrahi New York e-commerce site.
Robert D’Loren, chairman and chief executive officer of Xcel Brands Inc., which owns the Mizrahi brand, said the purpose of isaacmizrahi.com was to create one central location that can showcase product available from the brand, while at the same time allow the designer to speak with his customers.
To that end, the site in the fall will launch a module housing social media feeds, video clips and Mizrahi’s lifestyle blog, so consumers can better understand both the brand and what inspires the designer’s style. For now, Isaac Mizrahi New York Pink Label — which includes sportswear, dresses, footwear, handbags, eyewear, watches accessories and fragrance — will be available for purchase. Come fall, the Web site will expand to include items from Isaac Mizrahi New York Black Label, higher-priced merchandise offerings in cashmere, silk blouses and mikado dresses and classic denim.
“This marks the beginning of the implementation of our social media strategy for Isaac....We want our Isaac Mizrahi customer to experience one brand in all the channels, with one consistent experience. This is the ideal way to be truly omnichannel,” D’Loren said.
The brand is already in the department store channel, on interactive television via QVC and in two freestanding stores. E-commerce is the fourth and final leg of a four-pronged strategy.
For now, fulfillment will be from its freestanding stores in Southampton, N.Y., and Atlanta. Items not available from the stores will be filled from the brand’s licensees.
According to D’Loren, the company plans to open at least two more freestanding stores before yearend. Those locations will likely be in areas across the country that could help with filling online orders at shorter distances, D’Loren said.
The plan is to have the online offerings be more extensive than what’s in the stores. The Isaac Mizrahi Black and Pink labels are different lines from those sold in the interactive television channel.
Mizrahi’s never had an e-commerce site for his brand, although an information-only site was in existence at the time Xcel acquired the brand in September 2011 for $31.5 million in a deal structure that also included a combination of cash, a seller note, the issuance of Xcel common stock and an earn-out arrangement for the designer. Mizrahi, as creative director, remains the face of the brand.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye