The transition from a wholesaler to a direct-to-consumer e-commerce business model has become standard for many a fashion brand. But shutting down an entire wholesale market for an e-commerce-only strategy is a bold if not risky track. Unusual as it may be, it’s a strategy that Marc Daniels and Ricky Hendry of men’s contemporary line Isaora are trekking forward with.
Founded in 2009, the brand, known for its high-performance, fashion-forward aesthetic, has been carried in more than 150 stores including Barneys New York, Bloomingdale’s, Opening Ceremony and Lane Crawford, according to the partners. In 2012, Isaora was selected as one of 10 designers for the CFDA Fashion Incubator program.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)