BOLOGNA — The Italian cosmetics market is sagging under the weight of the European economic crisis, and consumers are altering their shopping habits. The market remains highly segmented: Perfumeries and professional salons have felt the burn, while herbalist shops and single-brand makeup stores are performing well.
Fabio Rosello, president of Unipro, the Italian association of cosmetics companies, recently stressed the need for the beauty industry to focus on developing exports and promoting the high-quality products for which Italy is known.
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