FLEA MARKET: Lord of the Fleas, the company that got its start at New York's weekend flea markets selling its own line of junior clothes, is coming in from the cold.

The company has had a store in New York's East Village since October 1991. Last November, it opened a 600-square-foot boutique at 2142 Broadway, near West 75th Street.

Now, owner Jeremy Archer said he's planning on opening another store on the Upper East Side, "on Third Avenue in the 70s, probably."

Archer said he'll be cutting back on his flea market appearances to focus on the stores.

The stores also eschew his own label. Rather they carry such such lines as Ultra Pink, Tramp, BCBG, NC-17 and French Designer Group, plus a selection of accessories. The inventory starts at about $20 retail and goes up to leather jackets at $220.

Archer said he picked Broadway for his latest location "because I live on the Upper West Side, and I know the area -- and I always did well at the Columbus Avenue and 76th Street flea market."

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