Believe it or not, Lady Gaga’s childhood favorites were quite similar to those of most kids, particularly during the holiday season. The young Stefani Germanotta liked books, especially the works of Roald Dahl, and she had a sweet tooth for candy lipsticks, malted milk balls and gum balls. All of the above — along with chocolate “poker face” chips, disco stick lollipops, hair-bow headbands and press-on nails — will be among the 170 or so items available at Barneys New York’s much-anticipated Gaga’s Workshop.
Today, Barneys kicks the holiday campaign into high gear with a “12 Days of Gaga” countdown and the launch of the barneys.com/gagasworkshop microsite. It will allow glimpses into Gaga’s world and debut a product a day from the workshop until its official unveiling, which has been set for Nov. 21 at 11:59 p.m. The workshop will be open through that entire first night and into the next day, closing on Jan. 2. (Come Nov. 21, a significant selection of merch will be made available for purchase on the site.)
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