EAST RUTHERFORD, N.J. — “It’s a 20-day wonder,” said Allen Sirkin, president and COO of Phillips-Van Heusen as he looked around at the newly minted Izod Center. “Talk about quick response.”
It was less than three weeks before opening night on Wednesday, Oct. 31, that PVH had cemented a deal to acquire the naming rights for the sports facility, which has been known over the course of its 26-year life as the Continental Airlines and Brendan Bryne arenas.
Since securing the naming rights, PVH’s marketing team managed to install signage on both the exterior and the interior—from the scoreboard and seats to outdoor billboards—and re-outfit the center’s entire staff in Izod sweaters.
To help celebrate the rebirth of the center, which hosts a wide range of sports and non-sports-related events, PVH executives invited friends and family to luxury boxes at the New Jersey Nets home opener. In attendance were PVH chief Manny Chirico and vice-chairman Ken Duane, as well as shirt and tie licensor Donald Trump and New Jersey Governor Jon Corzine.
Although the arena lost a major tenant—the New Jersey Devils hockey team, which relocated this season to Newark—putting a pall over the future of the center, Corzine told a press conference at the renaming ceremony, “It doesn’t seem like a dying arena to me.” This, despite the fact that the Nets also plan to move to the yet-to-be-constructed Barclays Center in Brooklyn in 2009.
In fact, George Zoffinger, chief executive of the New Jersey Sports and Exposition Authority, said the arena is expected to “make a small profit” this year for the first time since 1996.
Izod will pay $1.4 million a year for the first two years of its five-year agreement and $750,000 for the following three years, following the planned departure of the Nets.
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To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
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Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews