By  on November 5, 2007

EAST RUTHERFORD, N.J. — “It’s a 20-day wonder,” said Allen Sirkin, president and COO of Phillips-Van Heusen as he looked around at the newly minted Izod Center. “Talk about quick response.”

It was less than three weeks before opening night on Wednesday, Oct. 31, that PVH had cemented a deal to acquire the naming rights for the sports facility, which has been known over the course of its 26-year life as the Continental Airlines and Brendan Bryne arenas.

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