EAST RUTHERFORD, N.J. — “It’s a 20-day wonder,” said Allen Sirkin, president and COO of Phillips-Van Heusen as he looked around at the newly minted Izod Center. “Talk about quick response.”
It was less than three weeks before opening night on Wednesday, Oct. 31, that PVH had cemented a deal to acquire the naming rights for the sports facility, which has been known over the course of its 26-year life as the Continental Airlines and Brendan Bryne arenas.
Since securing the naming rights, PVH’s marketing team managed to install signage on both the exterior and the interior—from the scoreboard and seats to outdoor billboards—and re-outfit the center’s entire staff in Izod sweaters.
To help celebrate the rebirth of the center, which hosts a wide range of sports and non-sports-related events, PVH executives invited friends and family to luxury boxes at the New Jersey Nets home opener. In attendance were PVH chief Manny Chirico and vice-chairman Ken Duane, as well as shirt and tie licensor Donald Trump and New Jersey Governor Jon Corzine.
Although the arena lost a major tenant—the New Jersey Devils hockey team, which relocated this season to Newark—putting a pall over the future of the center, Corzine told a press conference at the renaming ceremony, “It doesn’t seem like a dying arena to me.” This, despite the fact that the Nets also plan to move to the yet-to-be-constructed Barclays Center in Brooklyn in 2009.
In fact, George Zoffinger, chief executive of the New Jersey Sports and Exposition Authority, said the arena is expected to “make a small profit” this year for the first time since 1996.
Izod will pay $1.4 million a year for the first two years of its five-year agreement and $750,000 for the following three years, following the planned departure of the Nets.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
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@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)