LONDON — J. Crew has drafted Shona Heath, the London-based set designer and art director, to spice up the plywood outside the brand’s soon-to-open Regent Street flagship and a J. Crew Collection store that will open in South Kensington in early November.
Heath’s Regent Street designs will be unveiled on Thursday, and feature a three-dimensional installation of life-size London taxi cabs floating above the sidewalk, and along the front and side facades of the building. Each taxi will be individually designed and decorated.
For the J. Crew Collection women’s store, which will span 3,500 square feet at 175 Draycott Avenue, Heath has created a whimsical, colorful mural called “Blossom Explosion.” The design, which will be unveiled later in August, will look as if a tree is growing up the building.
That store, in the former John Paul Gaultier space, will carry an edited selection of J. Crew and labels such as Comme des Garçons, hats by Patricia Underwood and boots by Penelope Chilvers.
J. Crew has also tapped the artist Hugo Guinness to pretty up the plywood covering 38 Lamb’s Conduit Street, where the retailer plans to open a third shop, stocking men’s wear only. That store is set to open on Oct. 10 and Guinness’ designs will be unveiled later this week.
Guinness, the New York-based British artist, has drawn 38 lambs doing things such as shaving, riding bicycles and playing cricket.
The shop will be housed in an early 19th-century townhouse and will offer primarily shirting, with an assortment of the brand’s Ludlow suits, accessories and exclusive products from Thomas Mason, London Undercover, Han Kjobenhavn, M&P timepieces, Corgi and Begg & Co.
The 1,300-square-foot shop, in the former Bailey Clothing men’s store, will offer services such as monogramming, customized stitching and buttons and a complimentary delivery service. Going forward, the store plans to invite customers in for workshops such as how to tie a bow tie and how to take care of their shoes.
In a telephone interview J. Crew’s chairman and chief executive officer Millard “Mickey” Drexler said the two smaller shops fit in with the company’s retail ethos.
“We walked the streets of London, and we fell in love with Lamb’s Conduit Street and Brompton Cross [in South Kensington], and we think the smaller stores give a different message than a flagship,” said Drexler, pointing to the performance of the J. Crew Liquor Store in TriBeCa in New York.
“The reach and impact of that store has been extraordinary,” said Drexler, adding that a store’s size doesn’t necessarily matter if the location is right.
As reported, J. Crew is breaking into the European market — from a brick-and-mortar perspective — big-time with a flagship that will open on the corner of Regent and New Burlington Streets in Mayfair in early November. The 17,000-square-foot store will stock Crewcuts, the brand’s children’s line, and have a separate men’s wear entrance on Regent Street.
J. Crew is planning to celebrate all three openings with a movable feast on Oct. 30. The current plan is to kick off festivities with an event at the South Kensington store, followed by one at the Lamb’s Conduit Street unit. The evening will culminate with a party on Regent Street.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews