By  on August 4, 2011

J. Crew will open a men’s-only store in the Shops at Columbus Circle this fall, bringing the number of its men’s stores to six.

At the same time, the retailer is in the midst of an aggressive remodeling plan of several of its existing dual-gender units designed to “maximize their efficiency and growth potential,” according to the company.

The 3,240-square-foot men’s store in Columbus Circle will be on the second floor in a former Benetton/Sisley space. It will be located near the company’s existing store in the center, which will be remodeled and converted to all women’s and Crewcuts, the company’s children’s concept. The men’s store is expected to open at the beginning of November and the mix will be similar to the other J. Crew men’s stores in SoHo and on Madison Avenue, with a suit department, shirt shop, shoes and third-party goods.

“We loved the space being so close and on the same floor as our current space, so that our customers would be able to easily locate both,” according to Frank Muytjens, vice president of men’s design. “This new men’s location has a great corner presence with great traffic and exposure. We find that in certain locations and cities, we are really able to cater to our men’s shoppers and tweak each of those locations to the specific customer. Our men’s customers are savvy, and know what they like, and enjoy having their own environments where they feel comfortable shopping. We are always looking for just the right space, and opportunity for more as they come open. When it feels right, we will open more.”

The store will be a mix of reclaimed raw oak millwork, dark slate floors, blackened steel and oak fixtures, according to Muytjens. “It will feel warm, and curated.”

The company is planning a similar move for its San Francisco Center store. J. Crew has obtained the space next door and will convert the existing store in that mall to a men’s shop. Women’s will relocate into the newly acquired space and a Crewcuts shop will be installed in the rear. There will be a connection between the two stores to allow easy access for customers.

The women’s design will feature a mix of raw white oak and white lacquer, with touches of blackened steel and black lacquer, while the men’s store will retain cherry finishes, “will be gentlemanly and slightly moody,” the company said. The men’s space will have a designated suit and shoe area. The project is expected to be completed in mid-October.

On Wednesday, the company reopened its Rockefeller Center store after a cosmetic upgrade. It now includes a suit shop in men’s and a shoe, bag and accessory area in women’s.

Other remodels on tap for this year include Dedham, Mass., reopening Tuesday; Westport, Conn., which will reopen on Wednesday; Phoenix, slated for Aug. 16; Murray, Utah, on Aug. 30, and Fort Worth, Trumbull, Conn. and Little Rock, Ark. in September.

“Our plan is to remodel stores as the leases come up for renewal, or when we are outgrowing the current space,” a spokesperson said. “We do this all in conjunction with building new stores, and expanding the fleet.”

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus