By  on March 24, 2014

There’s nothing fancy, edgy or trendy about J. Jill, and that’s just fine for the enduring misses brand.

Kimono sweaters, ponte knit pants, relaxed leggings, sweater toppers and quilted vests — key looks that help define the brand — are resonating with the Baby Boomer customer base, according to J. Jill executives.

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