By  on June 13, 2012

J. Lindeberg is relaunching its wholesale fashion business in the U.S., following several years of focusing on its golf business in America. The move is part of an overall restructuring of the U.S. division, following the end of a joint-venture agreement in October with People’s Liberation, which had overseen the brand in the U.S. since 2008.

“Our fashion business has been pretty much nonexistent in the U.S. for the past three years,” said Stefan Engström, who returned to the Sweden-based company as chief executive officer in April. He previously ran J. Lindeberg from 2007 to 2010 and holds a minority stake in the company.

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