By  on April 4, 2013

Jack Wills, the British brand playing to the preppy college crowd, has a new wrinkle in its U.S. expansion — shopping centers.

Not the big enclosed kind, at least for now. Instead, the company has opted for Suburban Square, an outdoor shopping center in Ardmore, Pa., housing Macy’s, Trader Joe’s, a farmer’s market, Apple and J. Crew, among other stores. “This is not at all a push to open in malls, but we think this a smart move,” Jim Hardy, president of Jack Wills Inc., told WWD.

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