Jack Wills, the British brand playing to the preppy college crowd, has a new wrinkle in its U.S. expansion — shopping centers.
Not the big enclosed kind, at least for now. Instead, the company has opted for Suburban Square, an outdoor shopping center in Ardmore, Pa., housing Macy’s, Trader Joe’s, a farmer’s market, Apple and J. Crew, among other stores. “This is not at all a push to open in malls, but we think this a smart move,” Jim Hardy, president of Jack Wills Inc., told WWD.
Ardmore is a Mainline suburb of Philadelphia, and not far from Villanova University and Bryn Mawr College, which should provide the audiences Jack Wills targets. Suburban Square is one of the nation’s oldest shopping centers, built in the Thirties, Deco-style, with outdoor gardens and seating. It’s also close to King of Prussia, one of the nation’s largest malls, which Hardy says, is “not our cup of tea at this point in time. We are still concentrated in the Northeast and Mid-Atlantic but we know as we continue to push further south and west, the shopping center of some kind, call it a mall, or an outdoor center, is part of the American landscape.” In some locations, an enclosed mall might be the “only game in town” and the right play for Jack Wills, Hardy acknowledged. But currently, “There’s nothing on our radar that is big and enclosed.”
Still, Ardmore marks a shift in the real estate strategy, which generally has opted for quaint and historical buildings. The 1,300-square-foot Ardmore shop will open in late May. Even before, on April 26, Jack Wills will open a 1,000-square-foot unit in Princeton, N.J., in a location that seems typical to the brand. Hardy called it “perfect,” noting that it’s at 46 Nassau Street, in the Palmer Square complex adjacent to Princeton University.
For character, the Princeton and Ardmore stores will be designed with fireplaces, repurposed flooring from old schools, vintage fixtures from the United Kingdom and the signature pink and navy striped cash wraps. The Princeton shop will mount moose antlers above its entrance. Both locations will carry the full assortment of women’s and men’s apparel and home products. Jack Wills currently owns and operates 77 stores in the U.K., Ireland, Hong Kong, the Middle East and the U.S. With Princeton and Ardmore, the U.S. count grows to 15 stores.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews