PARIS — Marc Jacobs has opted for a picturesque, off-the-beaten-path location for his first European retail outlet: a freestanding collection store in Paris’ historic Palais Royal.

“It was Marc’s suggestion. I like the charm of that area and I like the idea that it’s hidden,” said Robert Duffy, president of Marc Jacobs International. “Hopefully, it will be a success.”

The 1,700-square-foot unit is slated to open later this year, with Duffy gunning for an opening fete during Paris Fashion Week in October.

The American designer will join  nameplates such as Pierre Hardy, Shiseido, L’Eclaireur and vintage guru Didier Ludot in an arcade that has lately been gaining buzz as a chic and discreet shopping location.

Iconoclastic Belgian designer Martin Margiela opened his Paris flagship on adjacent Rue de Montpensier in 2002. The Jacobs unit will also be accessible from that street or from the inner courtyard garden.

Duffy said he is also zeroing in on a London location, and continuing to scout spots in Milan and Moscow.

At present, Europe represents only about 10 percent of Jacobs’ brand sales, but Duffy called it a key growth region. To wit: He also plans to open a Paris office and showroom, since fabric sourcing and other vital functions are based there. Marc Jacobs International is owned by LVMH Moët Hennessy Louis Vuitton.

Duffy said New York architect Stephan Jaklitsch and French designer Christian Liaigre, who have worked on other Jacobs units, would collaborate on the Paris store. However, he said it would “reflect the location and the neighborhood.”

The boutique is slated to carry Jacobs’ men’s and women’s collections, shoes, handbags, small leather goods, sunglasses, fragrances, lingerie and home furnishings.

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