By  on March 26, 2007

Marc Jacobs will be on the beach this summer.

Robert Duffy, Jacobs' business partner, said the company signed a lease to open a seasonal Marc by Marc Jacobs store in Provincetown, Mass., the venerable vacation spot at the tip of Cape Cod. The 750-square-foot store at 184 Commercial Street is to open next month.

Duffy said that he wanted to have a shop in Provincetown, "because I have a house there, and half my staff wants to work there for the summer."

The store is slated to be open full-time through October, and then, Duffy said, "we will play it by ear on weekends, open during Christmas week, and probably close in January, February and March. But I'd like to get to a point where I can have a year-round store there."

The boutique will carry a selection of Marc by Marc Jacobs merchandise, with a specific focus on summery items such as T-shirts, bathing suits, sunglasses, flip-flops, beach umbrellas, sunglasses and surfboards, as well as select pieces from the collection. "The customer in Provincetown is really mixed," he said. "It's a big art community, a big gay community and family community, and there are the day trippers from Boston."

The firm is embarking on an aggressive retail expansion. Before the end of the year, it plans to have opened Marc Jacobs Collection boutiques in Kuwait, Qatar, Okinawa, Taipei, Manila, Jakarta and Hawaii; Marc by Marc Jacobs units in Savannah, Ga., Chicago, Dubai, Saudi Arabia, Copenhagen, Singapore, Tokyo, Beijing and Kuala Lumpur, and stores for both lines in Beirut, Moscow, Istanbul, Beijing, Taiwan and Singapore.

With all these openings, Duffy is unlikely to have much time in Provincetown this summer. "Unfortunately, I will only be there eight weekends, but the store gives me an excuse to go more often," he said.

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