By  on February 13, 2009

Jafra Cosmetics International Inc. has chosen a new chief executive officer, Friedrich Kroos, from its own ranks.

Kroos joined the Westlake Village, Calif.-based direct seller as senior vice president of worldwide operations and business development in 2007 after 12 years at the Vorwerk & Co. KG, Jafra’s parent company, in various management positions. The native of Germany replaces Frank Mineo, the former worldwide president of Blyth-owned candles and accessories company PartyLite, who helmed Jafra for about a year before exiting last summer.

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