By  on May 21, 2007

NEW YORK  — James Perse opened his first pure men’s boutique last week on Bleecker Street in 361 Greenwich Village, the first in a mini-boomlet of retail expansion for the Malibu, Calif.–based designer known for tissue-weight cashmere and ultra-soft cotton jersey.

Perse’s premium casual basics blend two aesthetics—coastal casual and modern minimal—in which the beach-loving designer, son of Maxfield owner Tommy Perse, grew up immersed. That hybrid sensibility is also visible in the store design. “A chic shack,” Perse called it, half joking.

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