LOS ANGELES — James Perse's California-inspired luxe casualwear has a new home in the desert.
Perse opened his fourth eponymous store last week in Las Vegas, and plans three more in various locations by the end of this year.
The 1,600-square-foot boutique bowed at the Forum Shops at Caesars, which features about 160 boutiques and shops, including Louis Vuitton, Marc Jacobs, Etro, Bulgari, Gucci and Polo Ralph Lauren, as well as mall mainstays Abercrombie & Fitch, Gap, Juicy Couture and Victoria's Secret.
The Las Vegas store is the company's first non-freestanding location. The designer's signature style is in evidence. Warm-hued wood is intermingled with white walls. Wooden rafters dissect the ceiling, evoking a "homey, inviting, California feel," Perse said.
"The Forum Shops...has much more of a mall presence" than shops at hotels such as the Bellagio, Perse said. "We always look for the classic location of any marketplace. We're not really about being in the most forward, newest, hippest thing."
Prices range from $39 for a crewneck T-shirt to $185 for a wrap sundress. Perse estimated store sales at $4 million for the remainder of 2006, adding, "I always project conservatively and hope for the best."
Perse said he chose to locate in Las Vegas because "it really picks up a customer base all over the U.S. through people traveling to Las Vegas — whether they're there for a conference or a weekend trip. In some cases, you're picking up your exact same customer."
Perse, 33, the son of Tommy Perse, owner of the cutting-edge Maxfield here, launched his first collection of women's knitwear in 1996. He has since opened retail locations on Melrose Avenue here and in Malibu and Manhattan.
The designer said the company plans to open three more stores in the U.S. by yearend, but declined to disclose locations.
He added, "We'll have a minimum of four more stores added in 2007. The only international location will probably be in Tokyo. In 2008, we will be focused on international retail."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast