TOKYO — Japan has been far from an early adopter when it comes to online shopping. Slowly, though, as consumers become increasingly open-minded about buying clothes and accessories over the Internet, the country’s major e-commerce players are vying for a piece of this growing market.
E-commerce pioneer Rakuten, which operates storefronts for businesses and individuals and runs an auction portal similar to eBay, is stepping up its fashion component to compete with newer competitors like Zozotown and Magaseek. Another newly launched mobile platform, called Origami, combines elements of e-commerce, social networking and traditional shopping, and is targeting tech-savvy shoppers.
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