Target said Monday that Jason Wu will design a limited edition collection for the mass retailer, confirming a front page story in WWD Monday.
Jason Wu for Target will be a stand-alone designer collection and will not be part of Go International, Target’s program for partnering with young designers, nor will it be part of Designer Collaborations, a separate program whose participants have included Alexander McQueen, Anna Sui and Jean Paul Gaultier.
Jason Wu for Target will be available from Feb. 5 through March 6 at most Target stores and on target.com. The collection will feature women’s apparel, handbags and scarves, with prices ranging from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves.
Wu’s collection for Target embodies the designer’s signature aesthetic of feminine sophistication with a mischievous nod to the Sixties. Target Corp.’s senior vice president of apparel and accessories, Trish Adams, called Wu “one of the most influential designers of today. His talent for creating modern, yet feminine designs translated beautifully into an affordable collection…”
Wu’s color palette for Target includes navy, red, beige and yellow.
Target, which had been dropping hints as to the identity of the next designer collaboration through its TargetStyle account on Twitter, on Monday posted a video on YouTube titled, “Next Designer Collaboration — Spring 2012.” The video, which seems to have been filmed in Wu’s studio, shows the designer sketching a look, and reveals snippets of fabrics that will be used in the collection, such as a bright yellow nubby fabric and a print of snowflakelike flowers on a black background. Items in the video appear to be a black dress with a skinny nude belt and a white woven messenger bag with black trim. Wu is seen sketching a cap-sleeve dress with peaked shoulders and a cinched waist; however, it couldn’t be learned whether than design made it into production.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @@Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
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“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion