By  on August 8, 2012

J.C. Penney has another wave of shops in the works to reinvent its selling floors, WWD has learned.

In intimate apparel, Cosabella Amore, Cosmopolitan, Maidenform and Vanity Fair will be putting up shops. Cosabella Amore, the secondary line of the upscale Cosabella brand, and Cosmopolitan, a new line being created in conjunction with the magazine, will be exclusive to Penney’s.

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