J.C. Penney, injecting some trendiness to its shoe and handbag assortment, opened its first two Call It Spring shop-in-shops last month at its Herald Square flagship.
Penney’s below-ground location isn’t the easiest store to navigate. Yet the Call It Spring shops stand out. They’re situated in high-visibility spots off major aisles and fitted with brightly lit blue and white fixtures, round red hassocks and large visuals. The shops feel compact and have a clean design.
“They are optimistic and convey a feeling of enjoying life. Customers want to get what they see in fashion magazines at affordable prices,” said Emmanuel Amzallag, a divisional merchandise manager and account director at Call It Spring. The actual rollout, in collaboration with the Aldo USA Inc. shoe company which owns the emerging Call It Spring brand, starts in March, with shop-in-shops selling a total of more than 300 styles of footwear and handbags at 100 Penney’s stores and on jcp.com. Next fall, an additional 500 Penney’s stores will have Call It Spring shop-in-shops. The brand is exclusive to J.C. Penney, except for the two dozen or so Call It Spring freestanding shops currently operating in the U.S.
However, at Herald Square, “We fast-tracked these shops,” said Lorraine Hitch, Penney’s senior vice president and general merchandise manager. The opportunity arose as Penney’s started to tweak the layout of the store to bolster better-selling categories such as footwear and women’s fashions. There are separate women’s and men’s Call It Spring shops, at 600 square feet and 400 square feet, respectively, and a window display.
The shops spotlight three trends: “grunge revival” emphasizing military styles including combat boots priced $69 and canvas boots for $49; “urban nostalgia” for a preppie and vintage-inspired looks such as over-the-knee riding boots, priced $89.99, and shearling booties priced $69, and “dark romance” for dressier and softer styles inspired by the “Twilight” movies including closed-toe pumps with “wearable” two-and-a-half to three-inch heels, priced $39 to $49, Amzallag said.
According to Hitch, Call It Spring is geared for everyday low prices and not a brand that will be promoted with markdowns. Prices range from $19 to $69 in shoes, $59 to $89 for boots and about $25 to $40 for handbags.
It’s hoped that Call It Spring lifts store productivity and draws younger crowds like other exclusive shops at Penney’s such as Sephora, I “Heart” Ronson, Allen B., Olsenboye and MNG by Mango. Call It Spring skews a bit younger and trendier than the Aldo label. Other key shoe brands at Penney’s include Nike, Skechers and Clarks.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)