By  on November 4, 2010

J.C. Penney, injecting some trendiness to its shoe and handbag assortment, opened its first two Call It Spring shop-in-shops last month at its Herald Square flagship.

Penney’s below-ground location isn’t the easiest store to navigate. Yet the Call It Spring shops stand out. They’re situated in high-visibility spots off major aisles and fitted with brightly lit blue and white fixtures, round red hassocks and large visuals. The shops feel compact and have a clean design.

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