By  on February 25, 2013

At J.C. Penney Inc., home is where the heart is, at least in the coming weeks.

The company remains in turbulence but is banking on the home market as a key area to help it pull through. Forty shops-in-shop across home and apparel will have been set on the selling floors in hundreds of stores by holiday 2013, with the home floor emerging as the top priority for the first half of 2013 and moving forward despite the legal battle with Macy’s over selling Martha Stewart products seen lasting through much of March.

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