By  on August 5, 2013

J.C. Penney Co. INC. named Debra Berman senior vice president of marketing, filling a key slot that’s been vacant since June 2012, when Michael Francis was forced out of the post.

Berman will focus on marketing geared to revitalize the Penney’s brand, build its brand architecture and communicate the brand promise. She will report to Myron E. “Mike” Ullman 3rd, Penney’s chief executive officer, who has been handling the marketing role.

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