By  on August 29, 2014

NEW YORK — The private brands and price promoting are back in force, but J.C. Penney is moving forward, not in reverse, according to its chief executive officer Myron “Mike” Ullman.

“We’ve got to keep evolving this company. We are not going back to 2011,” Ullman said during an interview at the grand opening of Penney’s in Brooklyn on Friday, showcasing the company’s most advanced vision on interior design and merchandise display.

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