By  on January 25, 2012

J.C. Penney is teaming with designer Nanette Lepore to create “l’amour”junior shops featuring flirty dresses, silk screen T-shirts, sportswear and denim and a “sophisticated look” for younger customers.

The shops will launch in over 600 Penney stores nationwide beginning in the first quarter of 2013, as part of the planned Penney’s transformation reinventing all aspects of the business that touch consumers and drive to build up exclusives and fill voids in the merchandising.

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