For J.C. Penney Co. Inc., advertising during the Academy Awards isn’t enough. The department store wants some red-carpet appeal on its selling floors.
On March 1, Penney’s will simultaneously open more than 500 boutiques selling special occasion gowns, prom and party dresses designed by Georgina Chapman. As the designer and founder of the Marchesa brand, Chapman is known for glamour and dressing red-carpet celebrities, as well as being married to movie mogul Harvey Weinstein. Penney’s says Chapman is bringing her style to the masses but at affordable prices in an exclusive collection called Pearl by Georgina Chapman of Marchesa.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"