J.C. Penney is launching Black Label by Evan-Picone in another effort to woo back customers abandoned two years ago and plug a merchandise hole.
Black Label by Evan-Picone will be exclusive to Penney’s through a licensing agreement with the Jones Apparel Group. The collection, including dresses and related separates — more than 100 styles — officially launches March 7, though some styles have begun trickling into stores. Prices range from $35 for a blouse to $120 for a jacket, and the line will be frequently promoted at 25 percent off.
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