By  on February 25, 2014

J.C. Penney is launching Black Label by Evan-Picone in another effort to woo back customers abandoned two years ago and plug a merchandise hole.

Black Label by Evan-Picone will be exclusive to Penney’s through a licensing agreement with the Jones Apparel Group. The collection, including dresses and related separates — more than 100 styles — officially launches March 7, though some styles have begun trickling into stores. Prices range from $35 for a blouse to $120 for a jacket, and the line will be frequently promoted at 25 percent off.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus