By  on July 1, 2010

Alfani has hit the trifecta.

Macy’s private label men’s line has inked a deal with a trio of men to star in the company’s fall advertising campaign. They succeed singer-songwriter Ne-Yo, whose one-year association with Alfani has ended.

First up is actor Jesse Williams, who plays Dr. Jackson Avery on the ABC series “Grey’s Anatomy.” He will be joined by entrepreneur Brian Neal and Dallas Cowboys wide receiver Miles Austin. The three men were chosen “for their expression of style and achievements in their respective craft,” according to the company. The first ads will break in the September GQ issue and on gq.com, as well as in Alfani departments at Macy’s stores nationwide.

The ads will feature each celebrity surrounded by the men who helped create their success. All are dressed in Alfani. Williams, who was shot in Los Angeles in June by Norman Jean Roy, is joined by his publicist, Jeffrey Chassen, consultant Michael Sanka and writing partner Stefan Maralochrakis. Neal, founder and director of Henry Island Productions, and Austin will be photographed later this month.

“Alfani customers are as diverse as they are style conscious. We wanted to champion an ad campaign that embodies that rich diversity. This campaign allows us to tell an intimate story about the Alfani product and the men who wear it,” said Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group.

In addition to the print campaign, Macy’s will release a series of videos featuring behind-the-scenes footage from the shoots. The videos will be released in tandem with the print campaign on gq.com.

Alfani is Macy’s top-selling men’s brand.

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