NEW YORK — Club Monaco is shedding its black-and-white image with a new line of jewelry that would do any Crayola box proud.
This spring, the company is adding affordable baubles to its existing mix of accessories, including handbags, hats, belts and scarves. Retail prices range from $9 to $39.
The first group, an assortment of bright-colored bead necklaces and abstract ribbon pins, will hit the firm’s 61 stores in the U.S. and Canada later this month. Raffia bracelets, wooden bead and feather necklaces, and silk-wrapped bangles will follow, with the majority of items rolling out in March and new pieces coming in on a monthly basis after that.
“We’ve wanted to do this for a long time,” said Robert Page, vice president of accessories design. “It’s just that we had 28 product categories we chose to do first. We started with bags and belts to establish ourselves. But we felt jewelry was so important as a trend this season, we just couldn’t contain ourselves.”
The selection features some of the latest trends from houses like Prada, such as rich vegetable hues and peacock feathers. Noticeably absent are cocktail rings and chandelier earrings, two dominant jewelry trends in the market.
“It’s about offering a really edited collection,” Page said. “We think the necklace is what’s important for spring.”
Club Monaco, which is owned by Polo Ralph Lauren Corp., is the latest retail chain to get in on the jewelry craze. Banana Republic introduced costume jewelry to its stores about three years ago and in recent seasons has become a main resource for well-executed, vintage-inspired pieces.
Club Monaco’s venture into jewelry is a sign the firm is ready to become more serious about its accessories. The company’s same-store sales continued to increase throughout 2004, and since introducing handbags three years ago, the category’s sales have doubled every year.
Club Monaco’s same-store sales were up 4.4 percent for the second quarter ended Oct. 2 and gained 23.8 percent for the year ended April 3.
Accessories will be merchandised together in all the stores, whereas now they are sprinkled throughout the ready-to-wear shelves. Ultimately, Club Monaco would like to develop itself into a lifestyle brand, Page said. The store currently carries miscellaneous items such as music CDs and books from publisher Assouline.For now, however, jewelry is the main focus.
“It’s not about just a great bag or shoe anymore, it’s about great incredible jewelry,” he said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)