TOKYO — Jill Stuart is giving a diffusion line another try and she’s doing it in Japan, where her girly looks have a cultlike following.
Jill Stuart and the designer’s local partner, Sanei International, opened the first Jill by Jill Stuart flagship here on Saturday. The two-level store, covering 1,292 square feet, is located on trendy shopping strip Cat Street near outposts of American Apparel and Patagonia. The unit is the first step of a broader expansion plan to open 15 Jill by Jill Stuart stores in Japan over the next three years and achieve an annual sales volume of 3.5 billion yen, or $31.97 million at current exchange, over the same time frame.
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