By  on February 6, 2008

Jim Seuss has had one objective since being named Cole Haan's chief executive officer two years ago — redefining the company.

He plans an aggressive retail rollout, updated product assortment and has even launched an initiative to collaborate with avant-garde designers. Industry sources estimated the Nike Inc.-owned brand's volume in the U.S. at $450 million, with the retail segment comprising $200 million in sales.

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