With Joe Fresh, what’s good for North America is good for the rest of the world.
That’s the message from the new 4,000-square-foot, two-level Joe Fresh store in the heavily trafficked Myeongdong shopping district in the heart of Seoul — the brand’s first unit in Asia. “There’s exactly the same assortment as you would see in SoHo [in Manhattan],” said Joe Mimran, president of Joseph Mimran & Associates and founder and creative director of Joe Fresh, on Wednesday. Mimran just returned from South Korea, where last weekend the company staged a fashion show at Seoul’s Beyond Museum and opened the store.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)