With Joe Fresh, what’s good for North America is good for the rest of the world.
That’s the message from the new 4,000-square-foot, two-level Joe Fresh store in the heavily trafficked Myeongdong shopping district in the heart of Seoul — the brand’s first unit in Asia. “There’s exactly the same assortment as you would see in SoHo [in Manhattan],” said Joe Mimran, president of Joseph Mimran & Associates and founder and creative director of Joe Fresh, on Wednesday. Mimran just returned from South Korea, where last weekend the company staged a fashion show at Seoul’s Beyond Museum and opened the store.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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