At a spring review of Joe Fresh, Joseph Mimran, the brand’s founder, was talking trends: bold graphics, white and black, see-through mesh and perforated fabrics, fake leather and the innovative and very light synthetic “air” fabric. The spring array, on a runway at Dream Downtown’s South Center Gallery in New York, is just a sampling of Joe Fresh’s head-to-toe collection of contemporary styles that bridges generations and serves up moderate prices.
But the biggest trend is square footage and how quickly Joe Fresh is ramping it up. The 14,000-square-foot U.S. flagship, opened in March at 510 Fifth Avenue in New York, has been the spark, Mimran said. It impressed J.C. Penney Co. Inc. chief executive officer Ron Johnson, who contacted Mimran by e-mail to strike a distribution deal, and also caught the eye of other potential partners who could take the brand beyond North America. “There’s no question that when you get on Fifth Avenue with a big flagship, people take notice,” Mimran said.
In the metro New York area, there are six Joe Fresh stores and more to come. “We don’t want to just parachute in and not be real. We are looking for other flagship opportunities in New York. We want to have a real presence,” with stores and design facilities, he said.
Mimran has been citing the possibility of opening overseas for awhile, but there is nothing specific to report. So first things first. In March, Joe Fresh rolls out inside 683 J.C. Penney stores with shops-in-shop from 1,000 to 2,500 square feet each, giving Joe Fresh a huge U.S. footprint practically overnight. “It’s all going to happen in about a week,” Mimran said.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews