By  on March 30, 2012

NEW YORK — A bright, in-your-face shade of orange, Pantone C021, to be exact, heralds the arrival of Joe Fresh in Midtown Manhattan, where the retailer today opens a 15,000-square-foot flagship at 501 Fifth Avenue at 43rd Street.

Orange, the Canadian retailer’s signature color, is prominently splashed on the walls of the flagship and figures in advertising and marketing campaigns. It’s also conspicuous on apparel. “Orange happens to be really hot for the last two seasons,” said Joe Fresh founder Joseph Mimran. “Being able to shout out our identity through our brand color is great.”

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