By  on April 24, 2008

Joe's Jeans is joining a growing list of denim brands pushing into the retail side of the business.

The Los Angeles-based premium denim brand said last week it signed a lease for its first full-price branded store at 1715 North Damen Avenue in Chicago's Bucktown neighborhood. The 1,890-square-foot store is to open in August and will be in good company with neighbors such as Marc by Marc Jacobs, Nanette Lepore, G-Star, Intermix and Scoop NYC.

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